Pola2 untuk Graf Prestasi Bulanan Mei 2020 Malaysia (ciptaan Dato Eddy Rosyadie) menunjukkan pola2 kewangan dan ekonomi daripada kerajaan Malaysia kepada rakyat Malaysia.
| Maklumbalas seorang peserta ikhtiar energi bulan Mei 2020. Membina penjanaan energi memerlukan progress untuk melihat energi dalam bentuk warna/ cahaya dan yang ini punyai progress yang baik. Waktu jam energi/ berdoa diberitahu sehari awal untuk membolehkan peserta2 membuat perancangan sama ada sempat atau tidak untuk membina aktiviti asas amalan penjanaan energi. Sebenarnya sama ada peserta sempat atau tidak untuk melakukan aktiviti amalan, pihak Dato Eddy Rosyadie yang buatkan penjanaan energi untuk peserta2. |  |
Graf Prestasi Bulanan Mei 2020 untuk Malaysia (ciptaan Dato Eddy Rosyadie) membentangkan ada halangan di tengah mata angin. Pada bulan Mei 2020, di Malaysia pergerakan terhad (terhalang) terutamanya yang nak pulang beraya di kampung bagi merentas negeri. Disitu juga ada pola pasukan keselamatan (contoh polis).
| Energi negatif begitu menular semasa PKP sehingga kesannya adalah ramai yang stres/ tekanan. Kita kena kekalkan energi positif berterusan dengan menjana energi positif berterusan untuk mengatasi energi negatif sebegini. Sama ada anda jana sendiri energi positif ataupun boleh join program ikhtiar energi Dato Eddy Rosyadie di sini. |  |
| Tahun 2020 = 4 elemen KAYU satunya pertanian. Setelah beberapa bulan bermula 2019 negara Malaysia menempuhi Blocking Star (graf hayat) yang menyaksikan sekatan/ halangan eksport akhirnya kelapa sawit ditempah kembali. Kebetulan dengan elemen KAYU tahun 2020 ini. |  |
Gabungan tarikh lahir dan tarikh penubuhan dapat root 5 halangan. Padanlah, tak serasi, kontroversi dan tak bertahan lama. Amat penting untuk kita berbuat sesuatu mengambil kira gabungan dengan tarikh penubuhan syarikat, organisasi, nikah dan sebagainya.
| Seperti yang Dato Eddy beritahu pada 2019 lalu bahawa tahun ini 2020 tahun pola 636 pelaburan antaranya emas sebagai instrumen pelaburan. Dato Eddy beritahu harga emas boleh naik. Berita Mei 2020 ini menunjukkan fenomena tersebut. |  |
Tahniah atas perlantikan baharu. Berpola pertanian. Mahu memfokuskan ekonomi berasaskan pertanian. Juga dilahirkan dengan petak 6 Dragons of Wealth. Semoga usaha beliau dan kerajaan negeri membuahkan hasil yang baik dalam masa terdekat ini.
Tentu ada ribuan orang yang lahir pada tarikh yang sama 4.8.1974 atau punyai petak yang berpola sama. Apakah anda ada progress kemajuan dalam kehidupan seperti sebegini? Atau masih tersangkut atau tercari2 pola dan potensi serta kejayaan?
Hubungi Dato Eddy Rosyadie untuk sesi konsultansi (bertemu/online Whatsapp/ Telegram):
017 769 7946
016 624 9666
Tentu ada ribuan orang yang lahir pada tarikh yang sama 4.8.1974 atau punyai petak yang berpola sama. Apakah anda ada progress kemajuan dalam kehidupan seperti sebegini? Atau masih tersangkut atau tercari2 pola dan potensi serta kejayaan?
Hubungi Dato Eddy Rosyadie untuk sesi konsultansi (bertemu/online Whatsapp/ Telegram):
017 769 7946
016 624 9666
| Teknologi sains yang membawa realiti kepada perihal metafizik energi juga sepertimana metafizik yang dipaparkan dalam filem The Matrix: Revolutions lakonan Keanu Reeves yang mana babak di akhir filem yang beliau dapat "melihat" walaupun matanya telah dibutakan dan ditutup dengan kain. Metafizik adalah pencetus idea sains. Teknologi sebegini masih lagi peringkat asas dalam kajian tetapi menjanjikan satu spektrum metafizik-sains moden. |  |
 | Nombor akaun gaji merupakan satu lagi parameter pernomboran yang mempengaruhi kehidupan kita. Perkara sekecil ini membawa impak yang besar. Dua pilihan; iaitu tukar akaun gaji atau buat strategi2 untuk mengatasi perihal tersebut. Pernomboran versi Dato Eddy Rosyadie bukan semata-mata meneliti tarikh lahir tetapi juga pernomboran yang lain seperti nombor siri akaun gaji. Perihal ini juga termasuk nombor akaun perniagaan untuk bisnes anda. |
| Tahun 2020 = 4 elemen KAYU satunya tekstil dan fabrik. Perniagaan yang dikatakan akan diboikot gagal sebaliknya mencatat perniagaan yang baik. Lebih-lebih lagi menggunakan jualan secara talian lebih memudahkan perniagaan. |  |
Punyai pola potensi dalam dunia makanan. Tahun ini 2020 adalah tahun rezeki, jadi berpotensi untuk laris produk makanan yang diusahakannya.
Tarikh ini dikatakan secara rasminya gabungan ini. Jika tarikh ini dipilih secara rasmi adalah tarikh Root Number 8 iaitu tekanan dan graf dekad untuk 20 tahun juga bermasalah (graf dekad ciptaan Dato Eddy Rosyadie). Apakah gabungan ini akan berhasil? Dapat mengatasi halangan dan tekanan?
MENTAL HEALTH
3 Powerful Tools We Can Use During These Changing Times
We have within us the power to combat fear and uncertainty
Nathalie Virem
GUEST WRITER
Founder and CEO of Nathalie Virem Foundation
May 16, 2020
I'm here to share with you three very powerful tools available today to help us get through these changing times. The first tool that we have in this three-dimensional world is our body. The second tool that we have is our mind (our ego). And the third, which is the most powerful tool that we have, is our heart. That is our soul.
How can we use these three tools to have the best experience possible in this life, especially during these challenging times like right now? Let's go through them.
1. The body
The body is here to help us experience things that we would not be able to experience without having a body. The body allows us to hold hands with people, allows us to grab things like an inspiring book or the TV remote to watch an amazing movie. It allows us to type in beautiful emails to loved ones. It allows us to, even though we're still at home, walk, exercise and move. It allows us to feel and experience things. And so it's up to us to choose if we're going to experience pain or if we're going to experience amazing feelings and emotions through our body. So let's put it at use towards all those beautiful things that we would not be able to experience without a body.
2. The mind
We tend to allow the mind or the ego to take control of things. However, the soul, the heart should be in command. The mind is just here to understand what the soul is saying. Pay attention and listen to what the soul is saying and then execute rationally in the three-dimensional world what the soul is commanding.
How do you know if it's your soul commanding or your ego or mind commanding? It's pretty simple. You have to ask yourself the question, am I acting from a place of fear or am I acting from a place of love? If you're acting from a place of fear, you'll know right away. And so instead you need to observe and you need to identify what the fear behind is? Go deep down, find and dissolve that pattern. Not only do you have to do that, but you also have to ask yourself the question: If I was acting from a place of love, what would I do right now?
And make sure that you're always executing things through your mind from a place of love, of certainty, of truth, of powerful, limitless, infinite possibility. Again, do not let your ego confuse you. You are in control. By you, I mean your consciousness, your soul, which is your infinite you. Not your three-dimensional you that will go away when we all die. I'm talking about the infinite you, which is your soul.
3. The soul
You can access the soul through connecting to your heart. When you're connected to your heart, you're connected to your soul, you're connected to the source, you're connected to your infinite power, you're connected to your higher self, you're connected to God, the Universe, or whatever you may want to call it. It's important that we use that tool. Now it's difficult when there's so much outer noise, right? So much outer fear and confusion. You have to truly learn to turn down completely that outer confusion noise and voice and find that inner voice instead. Connect to your inner voice and when you are connected, all you have to do is ask a question and listen. You ask a question and listen. As you practice that over and over, you will receive clearer answers, quicker answers, and precise answers, which could come in different forms. They can come through visions, an inner voice, a very strong feeling, or simply an inner knowing of what to do next. The four intuitive gifts that we all have.
Use the three tools we have today available to make the best out of this living. I promise you, it is a wonderful, wonderful journey. And remember, it's a journey, not a destination. I hope this article helps and I will talk to you guys very soon.
https://www.entrepreneur.com/article/347998
3 Powerful Tools We Can Use During These Changing Times
We have within us the power to combat fear and uncertainty
Nathalie Virem
GUEST WRITER
Founder and CEO of Nathalie Virem Foundation
May 16, 2020
I'm here to share with you three very powerful tools available today to help us get through these changing times. The first tool that we have in this three-dimensional world is our body. The second tool that we have is our mind (our ego). And the third, which is the most powerful tool that we have, is our heart. That is our soul.
How can we use these three tools to have the best experience possible in this life, especially during these challenging times like right now? Let's go through them.
1. The body
The body is here to help us experience things that we would not be able to experience without having a body. The body allows us to hold hands with people, allows us to grab things like an inspiring book or the TV remote to watch an amazing movie. It allows us to type in beautiful emails to loved ones. It allows us to, even though we're still at home, walk, exercise and move. It allows us to feel and experience things. And so it's up to us to choose if we're going to experience pain or if we're going to experience amazing feelings and emotions through our body. So let's put it at use towards all those beautiful things that we would not be able to experience without a body.
2. The mind
We tend to allow the mind or the ego to take control of things. However, the soul, the heart should be in command. The mind is just here to understand what the soul is saying. Pay attention and listen to what the soul is saying and then execute rationally in the three-dimensional world what the soul is commanding.
How do you know if it's your soul commanding or your ego or mind commanding? It's pretty simple. You have to ask yourself the question, am I acting from a place of fear or am I acting from a place of love? If you're acting from a place of fear, you'll know right away. And so instead you need to observe and you need to identify what the fear behind is? Go deep down, find and dissolve that pattern. Not only do you have to do that, but you also have to ask yourself the question: If I was acting from a place of love, what would I do right now?
And make sure that you're always executing things through your mind from a place of love, of certainty, of truth, of powerful, limitless, infinite possibility. Again, do not let your ego confuse you. You are in control. By you, I mean your consciousness, your soul, which is your infinite you. Not your three-dimensional you that will go away when we all die. I'm talking about the infinite you, which is your soul.
3. The soul
You can access the soul through connecting to your heart. When you're connected to your heart, you're connected to your soul, you're connected to the source, you're connected to your infinite power, you're connected to your higher self, you're connected to God, the Universe, or whatever you may want to call it. It's important that we use that tool. Now it's difficult when there's so much outer noise, right? So much outer fear and confusion. You have to truly learn to turn down completely that outer confusion noise and voice and find that inner voice instead. Connect to your inner voice and when you are connected, all you have to do is ask a question and listen. You ask a question and listen. As you practice that over and over, you will receive clearer answers, quicker answers, and precise answers, which could come in different forms. They can come through visions, an inner voice, a very strong feeling, or simply an inner knowing of what to do next. The four intuitive gifts that we all have.
Use the three tools we have today available to make the best out of this living. I promise you, it is a wonderful, wonderful journey. And remember, it's a journey, not a destination. I hope this article helps and I will talk to you guys very soon.
https://www.entrepreneur.com/article/347998
| Maklumbalas client yang menggunakan Diari Metafizik untuk jualbeli saham. Diari Metafizik (dalam bentuk pdf) atau bercetak mempunyai kiraan Bulanan, Mingguan dan Harian menggabungkan kaedah Pernomboran Tarikh Lahir dan Kaedah Graf Hayat; satu2nya dan pertama di dunia adlah gubahan Dato Eddy Rosyadie. Sekurangnya menjadi panduan dalam jualbeli saham. |  |
| Pola Potensi Dunia Makanan (Pernomboran) atau Cooking Star (Graf Hayat) tidak semestinya kena masak. Bisnes jualan peralatan memasak juga adalah kategori sedemikian (contoh di sini). |  |
Pemain bolasepak tetapi ada pola potensi dan elemen yang berkaitan dengan laut dan perikanan. Berita ini menunjukkan fenomena2 yang dijelaskan pada pola2 potensi dirinya.
Sudahkah anda kenali potensi diri anda? Serasi atau sesuaikah bisnes yang anda ingin/ sedang jalankan? Apakah kerjaya anda betul dengan potensi diri?
Hubungi Dato Eddy Rosyadie
Whatsapp/ Telegram: 017 769 7946
Whatsapp: 016 624 9666
Sudahkah anda kenali potensi diri anda? Serasi atau sesuaikah bisnes yang anda ingin/ sedang jalankan? Apakah kerjaya anda betul dengan potensi diri?
Hubungi Dato Eddy Rosyadie
Whatsapp/ Telegram: 017 769 7946
Whatsapp: 016 624 9666
| Energi negatif bermaharajalela ketika musim pandemik menyebabkan emosi menjadi negatif. Ikhtiarkanlah untuk menjana energi positif bagi mengatasi energi negatif daripada melanda diri kita. Menjana energi positif perlu berterusan kerana energi negatif sentiasa ada. |  |
Pola 769 kekayaan (maksud pola 769 kekayaan dicipta oleh Dato Eddy Rosyadie) dan punyai pola2 kewangan yang lain. Berpotensi menjadi orang pertama cecah Trillionaire. Tidak terjangkau kita untuk itu tapi kita boleh berusaha dan berikthiar ke arah itu dengan menggunakan pola2 dan potensi yang ada. Tips: bina syarikat sendiri dan berusahalah senaraikan dalam kaunter Bursa seperti NYSE atau Nasdaq atau sekurangnya Bursa Malaysia adalah antara cara2 individu2 terkaya di dunia mencapai tahap sedemikian.
| Tahun 2020 berpola 636 pelaburan. Walaupun berlaku pandemik tetapi Bursa catatkan trading volume tertinggi dalam sejarahnya pada tahun ini. Apakah anda telah bersedia untuk menuju ke arah tersebut? Dengan potensi pelaburan 636 di tahun 2020 ini.  |  |
Bertahun beliau mengalami perihal sedemikian. Tak pasti pula kali ini apakah mainan sihir sepertimana yang berlaku kepada dirinya sebelum ini. Juga menjual pusat tahfiz dan berbagai cabaran lain. Beliau berada dalam dekad halangan sehingga 2021 (Graf Dekad ciptaan Dato Eddy Rosyadie). Semoga beliau cepat pulih dan kembali sihat.
 | Kemurungan bukan sekadar berlaku kepada orang dewasa tetapi juga kepada kanak-kanak dan juga remaja. Jika punyai pola potensi sedemikian dan berada dalam situasi serta energi yang negatif lebih terkesan. Lebih2 lagi jika berada dalam Graf Gaung (graf hayat) dan Dekad yang mencabar (Graf Dekad) mahupun berada di arah yang salah. Kenali pola potensi diri anak / anak2 anda. Kenalpasti adalah mereka punyai simptom sedemikian dan adakah situasi mereka menyebabkan mereka dalam tekanan/ kemurungan (graf hayat dan graf dekad). Hubungi Dato Eddy untuk kenali potensi anak2: Whatsapp/ Telegram: 0177697946 Whatsapp: 0166249666 |
Berada dalam tahun halangan pada 2020 dan dekad pula tekanan. Tetapi punyai potensi yang baik dalam dunia makanan kerana ada pola2 potensinya dalam petak tarikh lahir.
 Negara Malaysia pada usia 65 - 74 tahun (2022 - 2031) akan mengalami fenomena Vacuum Star yang berterusan 10 tahun. Fenomena ini pernah berlaku kepada Malaysia pada 1982 - 1991. Bagaimana pula dengan fenomena anda? Dapatkan Laporan Graf Hayat untuk mengenalpasti fenomena2 dekad terkini dan dekad akan datang. Juga terdapat 12 kategori spesifikasi diri iaitu tentang kerjaya, kewangan, kesihatan dan sebagainya. |  |
| Tarikh nikah berpotensi bermasalah. Dan fenomena masalah benar2 terjadi. Tarikh nikah merupakan satu lagi perjalanan kehidupan kita selain daripada; - tarikh lahir sendiri - tarikh mula bekerja/ berniaga - tarikh daftar syarikat. dan sebagainya. Ada banyak "channel" atau laluan yang perlu kita tempuhi sedemikian. Setiap tarikh yang kita pilih dan gunakan ada perjalanannya. Jadi, kita tak boleh kaji tarikh lahir semata2. Tarikh lahir adalah perjalanan asas kita tetapi tarikh2 lain perjalannya mempengaruhi faktor2 kepada kita juga. |  |
Fenomena2 kehidupan kita sedikit sebanyak dapat dijelaskan dengan kaedah pernomboran versi Dato Eddy Rosyadie. Fenomena kehidupan kita umpama sudah tertulis untuk kita laluinya. Dan perjalanan kehidupan kita menjadi baik dan serasi jika kita ikut pola2 potensi diri. Ramai orang yang tersalah ambil jurusan atau bidang mahupun bisnes berbeza potensinya.
| Tahun 2009, Malaysia dalam kitaran tahun 5 (31+8+2009=5) manakala tahun 2020 ini Malaysia dalam kitaran 7 (31+8+2020=7). Majoriti kitaran tahun kita punyai masalah dan konflik. Yang ada kitaran yang baik pula cuma sedikit itupun bergantung kepada fenomena tahunan Graf Hayat. Hidup kita ini sememangnya satu kitaran pasang surut, turun naik. Memahami kitaran tahun lebih awal membantu kita untuk membuat persediaan awal. Hubungi Dato Eddy Rosyadie untuk ketahui/ belajar perihal kitaran tahunan (secara online/ bertemu). 017 769 7946 016 624 9666 |  |
Punyai pola kesihatan tentang kemurungan.
Kehidupan kita ini dipenuhi dengan energi negatif jadi berterusanlah kita berjuang untuk kekal positif. Untuk kekal positif dan energi positif memerlukan usaha dan ikhtiar berterusan.
Kehidupan kita ini dipenuhi dengan energi negatif jadi berterusanlah kita berjuang untuk kekal positif. Untuk kekal positif dan energi positif memerlukan usaha dan ikhtiar berterusan.
Sempena 1 Syawal (dijangka) jatuh pada hari energi rezeki 769, pihak Dato Eddy Rosyadie menawarkan khidmat jana energi rezeki secara PERCUMA (FOC) RM0. Sebagai jariah untuk kemeriahan Syawal dan juga meringankan musibah kewangan akibat pandemik. Kaedah lain seperti transfer energi, pulih energi dan rawatan energi masih ditawarkan juga.
Hantar kod FOC, nama penuh anda dan nama penuh ibu anda ke 017 769 7946.
Hantar kod FOC, nama penuh anda dan nama penuh ibu anda ke 017 769 7946.
| Seorang client saya yang full time trader forex (pola 636). |  |
MARKETING
Best Practices for Marketing During and After COVID-19
Marketers need to proceed with caution and empathy.
Andrew Reid
GUEST WRITER
Founder and CEO, Rival Technologies
A global crisis can either paralyze a marketing team or galvanize it to thrive. In the wake of the COVID-19 pandemic, that’s exactly what we’re seeing: some companies are cutting back on marketing (in some instances, laying off the entire marketing team), while others are being more agile and coming up with interesting ways of engaging their audience during these difficult times.
If you want to stay in business, you can’t stay idle for long. As a business owner myself, I understand why many entrepreneurs would want to cut down completely on marketing activities. Being conservative feels like the safe choice when there’s uncertainly about how long the crisis will last. But we have to balance financial responsibility with the need to keep consumers informed and engaged when things get tough.
In fact, long-term studies show that the right approach during economic uncertainty is to increase — not decrease — your marketing spend. The last thing you want is to be caught flat-footed and find yourself lagging your competitors when the economy revs up again.
For the most part, consumers are receptive to some marketing at this time. A recent study from the American Association of Advertising Agencies found that 43% of consumers find it reassuring to hear from brands. In addition, 56% said they like learning how brands are helping their communities during the pandemic. Only 15% said they’d rather not hear from companies.
That said, marketing during these times requires sensitivity to what’s going on in people’s lives and the flexibility to keep up with swift and swooping changes.
Start with customer empathy
COVID-19’s impact on consumer behaviors and attitudes cannot be understated. An ongoing study we’re conducting with our sister company Reach3 Insights recently found that 76% have recently picked up new habits, behaviors and routines in the wake of COVID-19. Of those people, 89% said they plan on keeping some of their new habits. Consumers are also trying new products, with 36% planning to continue using new brands they’ve tried after COVID-19.
Now is not the time to rely on assumptions. Any data you have from 6 weeks ago—let alone 6 months ago—is already out of date. As the consulting firm Gartner recently advised, CMOs must be proactive in monitoring changes to customer behaviors and purchasing needs while the crisis is unfolding.
Businesses must move forward but do so with genuine empathy. Marketers can help C-suite executives take the right action by acting as a lighthouse for consumer understanding. Many companies already have existing Voice of Customer and research programs—these can be leveraged at this time to uncover the emotions underlying people’s shifting attitudes and behaviors. Doubling down on customer engagement and listening programs can help provide insights on how to best move forward.
Tell relevant, authentic stories — and give, give, give
Impressively, some brands have already produced compelling campaigns that speak to the realities of the pandemic. Dove, for example, created a spot shining a light on the courage of health care workers. Some brands, like Budweiser and Burger King, are focusing on social distancing and encouraging people to do their part by staying home. One of my favorites is Sam’s Club, which recently created a 60-second spot thanking its employees and calling them “retail heroes.”
It’s great to see creativity in storytelling at this time, but marketers must push their companies to do even more. This is the time to pay it forward and provide as much value as possible to your customers and communities.
Every organization and person has the capacity to contribute in their own way. The most important question companies should ask themselves is this: “what can I do to help?”
Giving back can take several forms. For instance, Jägermeister is hosting a virtual event to help raise funds for New York restaurant owners. In tech, companies like Apple quickly mobilized their resources to produce much-needed PPEs. In my home country of Canada, big-box retailers such as Loblaw and Save-on-Foods have increased the wages of their front-line staff to show appreciation for their efforts. Following the lead of many software companies, Nike has temporarily eliminated its subscription fees for its app to help people stay fit while quarantining.
These moves transcend marketing and may not increase sales immediately, but they’ll build goodwill and help drive long-term loyalty. Giving back is simply the right thing to do. The faster the world can beat the COVID-19 pandemic, the better chance all companies have in surviving the crisis.
Be agile for the new normal
Some entrepreneurs and marketers are holding off action, thinking that things will be back to “normal” in a few weeks or months. I do not hold the same view.
For one, some scientists are predicting that some form of social distancing may need to happen until 2022. That’s a long time to put any type of marketing on hold. A more important consideration is the fact that the pandemic will have a long-term effect on the psyche and outlook of consumers. In our own COVID-19 study, 86% of Americans and 81% of Canadians agreed that the crisis will create a new normal and have a lasting impact on society.
Regardless of how long the crisis actually lasts, COVID-19 will forever change the consumer landscape. After this comes to pass, companies can’t go back to their old playbooks. Personas, messaging and even your product strategy may need to significantly evolve for the realities of the post-COVID-19 world.
For various reasons, some CMOs are hesitant to engage consumers in research at this time. But as Gartner’s Frances Russell points out in a recent article, many marketers who have deployed surveys specifically about COVID-19's impact on customer experience have seen actionable responses. We see this in our own research as well: Not only are people answering our conversational chat surveys, they are also providing detailed selfie videos, which is really helping us and our clients and partners understand the human impact of the pandemic.
The bottom line is that fresh data and accurate insights have never been more important. In these uncharted territories, relying on instincts alone is dangerous. If you haven’t reached out to your customers in the past month, now’s the time to do so.
While it’s important to recognize the uncertainties and fears surrounding COVID-19, don’t let this crisis paralyze you. Enabling your team to really understand your customers and act based on timely insights is key to navigating your way through this crisis both for your marketing team and your company.
https://www.entrepreneur.com/article/349535
Best Practices for Marketing During and After COVID-19
Marketers need to proceed with caution and empathy.
Andrew Reid
GUEST WRITER
Founder and CEO, Rival Technologies
A global crisis can either paralyze a marketing team or galvanize it to thrive. In the wake of the COVID-19 pandemic, that’s exactly what we’re seeing: some companies are cutting back on marketing (in some instances, laying off the entire marketing team), while others are being more agile and coming up with interesting ways of engaging their audience during these difficult times.
If you want to stay in business, you can’t stay idle for long. As a business owner myself, I understand why many entrepreneurs would want to cut down completely on marketing activities. Being conservative feels like the safe choice when there’s uncertainly about how long the crisis will last. But we have to balance financial responsibility with the need to keep consumers informed and engaged when things get tough.
In fact, long-term studies show that the right approach during economic uncertainty is to increase — not decrease — your marketing spend. The last thing you want is to be caught flat-footed and find yourself lagging your competitors when the economy revs up again.
For the most part, consumers are receptive to some marketing at this time. A recent study from the American Association of Advertising Agencies found that 43% of consumers find it reassuring to hear from brands. In addition, 56% said they like learning how brands are helping their communities during the pandemic. Only 15% said they’d rather not hear from companies.
That said, marketing during these times requires sensitivity to what’s going on in people’s lives and the flexibility to keep up with swift and swooping changes.
Start with customer empathy
COVID-19’s impact on consumer behaviors and attitudes cannot be understated. An ongoing study we’re conducting with our sister company Reach3 Insights recently found that 76% have recently picked up new habits, behaviors and routines in the wake of COVID-19. Of those people, 89% said they plan on keeping some of their new habits. Consumers are also trying new products, with 36% planning to continue using new brands they’ve tried after COVID-19.
Now is not the time to rely on assumptions. Any data you have from 6 weeks ago—let alone 6 months ago—is already out of date. As the consulting firm Gartner recently advised, CMOs must be proactive in monitoring changes to customer behaviors and purchasing needs while the crisis is unfolding.
Businesses must move forward but do so with genuine empathy. Marketers can help C-suite executives take the right action by acting as a lighthouse for consumer understanding. Many companies already have existing Voice of Customer and research programs—these can be leveraged at this time to uncover the emotions underlying people’s shifting attitudes and behaviors. Doubling down on customer engagement and listening programs can help provide insights on how to best move forward.
Tell relevant, authentic stories — and give, give, give
Impressively, some brands have already produced compelling campaigns that speak to the realities of the pandemic. Dove, for example, created a spot shining a light on the courage of health care workers. Some brands, like Budweiser and Burger King, are focusing on social distancing and encouraging people to do their part by staying home. One of my favorites is Sam’s Club, which recently created a 60-second spot thanking its employees and calling them “retail heroes.”
It’s great to see creativity in storytelling at this time, but marketers must push their companies to do even more. This is the time to pay it forward and provide as much value as possible to your customers and communities.
Every organization and person has the capacity to contribute in their own way. The most important question companies should ask themselves is this: “what can I do to help?”
Giving back can take several forms. For instance, Jägermeister is hosting a virtual event to help raise funds for New York restaurant owners. In tech, companies like Apple quickly mobilized their resources to produce much-needed PPEs. In my home country of Canada, big-box retailers such as Loblaw and Save-on-Foods have increased the wages of their front-line staff to show appreciation for their efforts. Following the lead of many software companies, Nike has temporarily eliminated its subscription fees for its app to help people stay fit while quarantining.
These moves transcend marketing and may not increase sales immediately, but they’ll build goodwill and help drive long-term loyalty. Giving back is simply the right thing to do. The faster the world can beat the COVID-19 pandemic, the better chance all companies have in surviving the crisis.
Be agile for the new normal
Some entrepreneurs and marketers are holding off action, thinking that things will be back to “normal” in a few weeks or months. I do not hold the same view.
For one, some scientists are predicting that some form of social distancing may need to happen until 2022. That’s a long time to put any type of marketing on hold. A more important consideration is the fact that the pandemic will have a long-term effect on the psyche and outlook of consumers. In our own COVID-19 study, 86% of Americans and 81% of Canadians agreed that the crisis will create a new normal and have a lasting impact on society.
Regardless of how long the crisis actually lasts, COVID-19 will forever change the consumer landscape. After this comes to pass, companies can’t go back to their old playbooks. Personas, messaging and even your product strategy may need to significantly evolve for the realities of the post-COVID-19 world.
For various reasons, some CMOs are hesitant to engage consumers in research at this time. But as Gartner’s Frances Russell points out in a recent article, many marketers who have deployed surveys specifically about COVID-19's impact on customer experience have seen actionable responses. We see this in our own research as well: Not only are people answering our conversational chat surveys, they are also providing detailed selfie videos, which is really helping us and our clients and partners understand the human impact of the pandemic.
The bottom line is that fresh data and accurate insights have never been more important. In these uncharted territories, relying on instincts alone is dangerous. If you haven’t reached out to your customers in the past month, now’s the time to do so.
While it’s important to recognize the uncertainties and fears surrounding COVID-19, don’t let this crisis paralyze you. Enabling your team to really understand your customers and act based on timely insights is key to navigating your way through this crisis both for your marketing team and your company.
https://www.entrepreneur.com/article/349535
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