Berada dalam tahun 8 tahun stress. Mengambil jalan negatif dengan membunuh diri. Tahun 8 menguji ketabahan untuk lalui/ hadapi/ uruskan tekanan.
Tarikh nikah ada komponen halangan. Pengiraan tarikh nikah juga termasuk kiraan tengah mata angin bagi meneliti perihal komponen halangan atau tekanan.
| Maklumbalas peserta Grup Energi Julai 2020. Beliau due bersalin pada Julai 2020 jadi berikhtiar join grup energi. Dapat juga bersalin pada tarikh yang baik. |  |
| Maklumbalas peserta Grup Energi Jun 2020. Kita ikhtiar jana energi rezeki bagi menjana peluang-peluang rezeki dan ikhtiar energi dikasih sayang bagi menjana peluang perhubungan. |  |
Petak tarikh lahir ada pola 769 kekayaan (maksud pola 769 kekayaan ciptaan Dato Eddy Rosyadie pada 2009 lalu) dan dapat menjana pendapatan ratusan jutaan dolar. Namun berada dalam Dekad usia tekanan (graf dekad ciptaan Dato Eddy Rosyadie) dan status kewangan 3 menyebabkan lesap jutaan dolar dan berhutang pula. Jadi, perihal pola2 boleh bersifat DINAMIK bukannya statik (kekal selama-lamanya) dan teliti keseluruhan potensi kewangan untuk perjalanan kekayaan sedemikian.
| Maklumbalas peserta Grup Ikhtiar Energi Bulan Jun 2020. Kita berikhtiar untuk menjana energi rezeki bagi tarikan dan aura rezeki yang lebih baik. |  |
Mengalami kerugian pada tahun 2020 yang mana tahun itu ada halangan. Namun, baru-baru sudah mendapat pembiayaan. Prestasi perniagaan sebaiknya dipantau setahun sekali bagi menghadapi jangkaan-jangkaan konflik dalam perniagaan.
| Pola perniagaan francais ada di dalam kaedah pernomboran. Dengan adanya pola tersebut dalam tarikh lahir atau tarikh daftar syarikat membolehkan untuk melangkah ke dunia francais. Namun, jika tidak diaplikasikan pola tersebut, biasanya terjadi bertukar-tukar perniagaan dengan kerap. Perkhidmatan Dato Eddy Rosyadie; 017 769 79 46 016 624 9666 - Kursus Pola 966 Potensi Usahawan - Modul Menyelesaikan Masalah Perniagaan - Audit Premis Perniagaan. |  |
Kitaran tahun 8 tahun stress pada tahun 2020 ini. Namun, dikhabarkan penutupan premis itu kerana berpindah ke tempat baharu.
Kaedah petak pasangan daripada tarikh lahir individu dicipta oleh Dato Eddy Rosyadie. Bagi contoh individu ini, pasangannya adalah anak orang kenamaan (pola 357) dan warisan pasangan (ibu bapa) pasangannya adalah orang kenamaan (735) maka betullah pasangan yang dikahwini itu.
Kaedah ini sebagai panduan bagi;
- Yang bujang untuk menentukan kerjaya/ bisnes bakal pasangan ataupun
- Yang sudah berkahwin untuk menentukan potensi kerjaya/ bisnes pasangannya.
Kaedah ini sebagai panduan bagi;
- Yang bujang untuk menentukan kerjaya/ bisnes bakal pasangan ataupun
- Yang sudah berkahwin untuk menentukan potensi kerjaya/ bisnes pasangannya.
| Bilionair terkemuka Elon Musk membiayai projek Neuralink; satu projek untuk menanam cip ke otak manusia yang mana ianya disambungkan kepada komputer. Dengan kaedah ini, dapatlah dikawal penyakit depresi dan ketagihan seseorang. Apabila ada teknologi sebegini, tidak perlu lagi kita menggunakan kaedah metafizik pernomboran/ metafizik energi, graf hayat tentang kitaran 8 stress, tentang graf gaung stress, tentang pola depresi kerana kita boleh kawal stress/ depresi secara terus. Kita ini seumpama robot yang boleh ditetapkan/ dikawal fungsi otak kita untuk terus melupakan depresi tersebut. Dengan Neuralink ini juga membolehkan manusia untuk berkomunikasi tanpa suara. Seumpama telepati. Akhirnya sains dapat mencipta kaedah telepati secara saintifik. Jika sebelum ini telepati dilabel mengarut kerana bersifat metafizik. Metafizik adalah pencetus idea sains. Sementara menunggu 20 tahun lagi teknologi ini murah dan mudah didapati, kita gunakanlah dulu strategi kaedah pernomboran dan ikhtiar energi. |  |
 | Usahawan terdedah dengan risiko besar dalam meneruskan perniagaan. Usahawan perlu ada beberapa cara, kaedah dan strategi untuk mengurangkan risiko perniagaan. Antara satu kaedah mengurangkan risiko adalah dengan kaedah tarikh lahir dan waktu jam lahir. Sekurangnya dengan analisis sebegini, usahawan dapat menilai tahap dan sejauh mana persiapan yang perlu dibuat. Tidaklah secara buta tuli ambil pinjaman jika benar2 terjadi halangan menjadi parah. Dapatkan khidmat analisa perniagaan anda dari Dato Eddy Rosyadie (WhatsAppp/ Telegram): 017 769 7946 016 624 9666 |
 | Tarikh Lahir dengan Status Kewangan Duit Keluar dan Tahap Kewangan ke 12 (merbahaya). Dan pada tahun 2017 juga Status Kewangan Duit Keluar dan Tahap Kewangan ke 12 (merbahaya). Berganda fenomena sebegini mendatangkan masalah kewangan yang besar. Untuk mendalami perihal kewangan sebegini, join kelas tersedia KDT (kelas dalam talian telegram) berikut. |
| Tahun 2020 adalah pola 663 potensi pelaburan. Antara emas yang harganya makin naik. Seperti yang diberitahu Dato Eddy Rosyadie pada tahun lepas 2019 lalu. |  |
 | Kita berikhtiar untuk menjana energi bukan sahaja kepada diri tetapi boleh juga ke premis kediaman atau premis perniagaan. Hubungi Dato Eddy Rosyadie untuk perkhidmatan ini. 017 769 7946 016 624 9666 |
Tarikh lahir ada potensi dunia makanan. Begitulah fenomena kehidupan apabila terdapatnya potensi. Untuk ketahui pola potensi anda dalam kerjaya atau perniagaan yang sesuai, dapatkan perkhidmatan Dato Eddy Rosyadie.
| Tahun 2020 = 4 elemen KAYU satunya adalah tentang pertanian termasuk herba. Satu projek FELDA berkaitan tanaman herba. |  |
Tarikh lahir individu ini punyai potensi baik dalam kewangan namun tahun 2020 adalah kitaran tahun 5 menyebabkan masalah dan halangan. Bagaimana pula dengan kitaran kehidupan anda tahun 2021 depan? Kitaran tahun perniagaan anda? Kitaran tahun alam perkahwinan anda?
| 6R fasa strategi untuk menagani impak kesihatan dan ekonomi akibat covid19. Angka 6 angka rezeki. Semoga pihak kerajaan dapat melaksanakan 6 langkah tersebut dengan jayanya. |  |
Dalam Dekad usia tekanan (graf dekad ciptaan Dato Eddy Rosyadie) menyebabkan kesempitan kewangan.
  |  Maklumbalas peserta Ikhtiar Energi Bulan Julai. Pada hari energi pada 9 Julai 2020 lalu, Dato Eddy Rosyadie menjana energi dan kehadiran energi warna kuning. Biasanya seseuatu warna energi di jana/ transfer semasa waktu energi yang mana warna energi akan hilang selepas waktu energi. Tetapi tanpa diketahui Dato Eddy, kali ini warna energi kuning tersebut MAKIN MEMBESAR SELEPAS waktu energi (terlebih dos) menyebabkan ada peserta yang terkesan dengannya. |
Tarikh nikah ada angka 8 stress dan 10 tahun pertama perjalanan tarikh nikah juga dalam tekanan.
Tips: elakkan tarikh nikah sebegini dan kiraan 10 atau 20 tahun pertama perjalanan tarikh nikah juga bukan dalam tekanan (graf dekad ciptaan Dato Eddy Rosyadie).
Tips: elakkan tarikh nikah sebegini dan kiraan 10 atau 20 tahun pertama perjalanan tarikh nikah juga bukan dalam tekanan (graf dekad ciptaan Dato Eddy Rosyadie).
 ** PRODUK TERBARU Diari Metafizik BULANAN yang menawarkan jadual bulanan untuk sesuatu tahun beserta pola dan arah serta fenomena graf hayat seperti Vacuum Star. Sesuai untuk trader saham, ejen insuran/ unit trust, ejen MLM serta para usahawan. Hubungi Dato Eddy Rosyadie (Whatsapp/ Telegram) 017 769 7946 016 624 9666 |   |
 | Seberang jalan dari rumah Dato Eddy Rosyadie sudah dibuka kedai MR DIY berasaskan hardware. Dalam petak statik tarikh lahir Dato Eddy ada pola besi satunya adalah kedai hardware. Di sebelah sini pula ada kedai makan. Dalam petak statik tarikh lahir Dato Eddy ada pola makanan. Kaedah kiraan tarikh lahir bukan sahaja untuk mengetahui karakter/ sifat seseorang tetapi juga untuk lokasi tempat tinggal/ tempat berniaga yang sesuai. |
| Seorang client Dato Eddy Rosyadie melahirkan anak kembar 3. Tahun 2016 lalu sesi konsultansi bersama Dato Eddy Rosyadie. Pada usia pertengahan usia 30an, kerja tidak stabil dan bujang belum berkahwin . Rupanya didapati salah arah. Setelah diperbetulkan, kerja makin baik dan bertemu jodoh, berkahwin dan kini sudah ada anak 3 orang sekaligus. Strategi pernomboran dan energi digunakan sebagai satu usaha dan ikhtiar untuk menyelesaikan masalah2 kehidupan mahupun perniagaan. |  |
  |  ANGKA 8 BAWA TUAH? Melihatkan kepada kiraan2 sebegini dan berpuluh slide yang dibentangkan dalam blog ini mendapati angka 8 adalah stress. Namun, sebenarnya TIADA SATU PUN ANGKA BERTUAH. Angka 1 hingga 9 ada tuahnya dan ada konfliknya. Cuma ada angka itu lebih tuah sikit atau lebih konflik sikit daripada yang lainnya. Bagaimana MALAYSIA tahun 2021 adalah tahun kitaran 8 (31+8+2021=8)? Tahun 2020 ini pun kitaran tahun 7 ada ujian besar tak tahulah apa yang bakal berlaku tahun 2021 nanti. |
 |  Sebenarnya petak tarikh lahir kita menceritakan fenomena keturunan. Lebih-lebih lagi Petak Pembayang/ Petak Warisan (ciptaan Dato Eddy Rosyadie). Ada logiknya juga kerana kita ini hasil dari genetik ibu dan ayah (warisan genetik) yang mana ianya merakam fenomena2 yang berlaku sebelum kita dilahirkan. |
 | Tahun 2020 adalah pola 246 tahun pendidikan. Ada diskaun yang diberikan oleh MAS kepada pelajar dan guru serta pensyarah. |
Selama 20 tahun (2 dekad) berada dalam tempoh tekanan dan halangan (graf dekad dicipta oleh Dato Eddy Rosyadie) satu tempoh yang lama bagi masalah individu ini.
Dapatkan graf dekad untuk anak2 anda atau ahli keluarga anda untuk memeriksa dan memantau prestasi perjalanan kehidupan mereka. Hubungi Dato Eddy Rosyadie (Whatsapp/ Telegram) di:
017 769 7946
016 624 9666
Dapatkan graf dekad untuk anak2 anda atau ahli keluarga anda untuk memeriksa dan memantau prestasi perjalanan kehidupan mereka. Hubungi Dato Eddy Rosyadie (Whatsapp/ Telegram) di:
017 769 7946
016 624 9666
3 Reasons Why Purpose-Driven Businesses Can Help You Find Better Hires, Mentors and Investors
Launching a business with purpose isn't just good for the soul -- it also improves your chances at success
Bryan Janeczko
VIP CONTRIBUTOR
During a recession, it becomes especially important for early-stage businesses to prove why they matter more than other companies. In this climate, purpose-driven businesses are the only ones who can say for certain that the world is a better place with them in it.
When your business has an important mission at its heart, you will have more power to attract talent, valued mentors, investors and customers. That’s because today’s consumers are drawn to ethical products from ethical brands. Employees are willing to work for less pay if their company shares their values, and these trends are only going to become more ingrained as the world comes to terms with recent events.
Research shows that purpose-driven companies are more resilient in times of crisis. B Lab found that during the last recession, companies with a social mission had a 63 percent better chance of surviving the downturn than other similar sized-companies.
“People — consumers, investors, everyone — are looking for inspiration and leadership now more than ever,” says Miyoko Schinner, an American chef, cookbook author, animal sanctuary founder and owner of dairy-free cheese brand Miyoko's Creamery. “Without standing for something, you can't inspire or lead.”
Here’s how purpose can be the engine driving your business to success:
Attracting the best talent
Times are changing, and people are more adamant than ever that their workplace reflects their personal values.
Millennials, who make up the largest percentage of the modern workforce, are much more driven by the chance to work for ethical businesses than their parents’ generation. A recent LinkedIn Workplace Culture report highlighted that nearly 90 percent of workers aged between 22 and 37 would accept a reduced salary to work at a company whose mission and values align with their own (compared to less than 10 percent of those between 54 and 72).
Put simply, millennials prioritize purpose over short-term personal gain. This means they will be likely to stick with your company in difficult moments and go the extra mile when the going gets tough. After all, a passion for a shared cause is a great morale builder.
Barton Wharton, CEO and co-founder of R3SET, was inspired to launch his wellness startup after his personal battle with stress as a corporate marketing executive took a heavy toll on his physical and mental well-being. His experiences drove him to build a team focused on developing actionable steps and remedies to lower stress and improve the wellbeing of its users. “When we launched this business, our product was inextricable from our purpose of making the world a healthier place,” he says. “In doing so, we have attracted the most talented group of people I have ever worked with. Everyone works here because they relate to the mission, they can share stories about how they have struggled with stress and got past it.”
Paying top dollar for top talent isn’t always an option, especially during an economic downturn. We are currently in a unique situation as thousands of layoffs have created a great pool of talent for startups. Given the fact that many of these workers probably came away with hefty redundancy settlements and a sour taste, these new candidates are likely less interested in money and on the lookout for projects with a potential to make meaningful change. Any company that can only offer the dollar sign will likely have to pay more to attract the best talent, or have to give new hires an equity share.
Dina Bayasanova, founder of PitchMe, a data-driven recruitment and upskilling platform aiming to reduce bias suggests that founders make sure that their purpose and mission shine through in their job advertisements. “When you are an early-stage company you are not selling the business, you are selling your vision,” she says. “Mention your team culture, opportunities for growth and what mission you are driven by. People who join startups are more driven by this, than by money.”
It will be pretty transparent to people if that “reason” is not genuine. Paying lip service to a certain value while your business practices (where are you sourcing your material?) and the way you treat your staff (are you making time and resources for their mental wellbeing?) run counter to those values won't help.
“We are not just jumping on the ‘Insert brand purpose’ bandwagon,” says Wharton. “We really help our community. We create free content around key themes like LGBT+ stress in the run-up to Pride week. We start team meetings with mental health exercises. “We are a very purpose-driven company, but we don’t label it, we just live it.”
Connecting with the right mentors
As you grow as an entrepreneur, you will find that a relatable purpose will open up access to different types of support. Startups and the tech industry have a strong “pay it forward” culture, largely because so many of us bootstrap our way in and have shared each others’ struggles.
Barbara Shannon, a San Francisco based C-level advisor and founder of CEO peer groups Theceoboard, and Athena, says: “Like other tech business leaders, the members of my CEO group really enjoy giving back, especially to the next generation of founders.”
“The single most important attribute of successful mentor relationships is a strong personal connection.”
This spirit of cooperation means mentors will be more interested in supporting startups who are also “paying it forward” to their communities or existing social issues.
Remember that real purpose appeals to real people. When you reach out to business mentors using your purpose as a hook, you will attract those who care about fueling the same causes as you. They’ll be best placed to accelerate your big mission (and as a result, your company), and will be more willing to offer you their time, advice or services at little or no cost. Talking money is often generic and impersonal; you’ll get more value from mentors who you share a deeper purpose with.
Similarly, when searching for the right mentor — be it on social media or through trusted industry peers — it may be more effective to use your purpose as a filter, perhaps even more so than industry expertise. The same goes for finding the right mixers, events and conferences to network. Always make sure your purpose is one of the first things out of your mouth when presenting your business.
“I love startup training forums and accelerators — they're a great way for people like me and my CEO clients to connect with early-stage founders, and they actually provide entrepreneurs with the time and space to showcase their deeper values,” says Shannon. “Both the founders and the mentors are usually curated, so you can have confidence that you're interacting with knowledgeable, motivated leaders on both sides of the relationship.”
There are also many startup programs and grants available for impact-driven startups, as well as online resources for those at earlier stages in their journeys who are still assessing the viability of their projects.
Drawing in investors
COVID-19 is driving a drop in early-stage investment, and a more risk-averse approach from investors.
As a result, investors want to see strong leaders with the capacity to motivate their team amid layoffs, lockdowns and budget cuts. Investors know that business leaders that embody social values will more clearly be able to support their staff's well being and inspire them to keep the company afloat.
As well as resilience, having purpose tells investors that in this day and age, you have a special ability to attract and keep customers.
"Like it or not, conscious capitalism is on the rise,” says Kuda Biza, CMO of Nunbelievable, an impact-driven baked goods company that donates meals to soup kitchens for every food box sold. “Research shows that companies that practice conscious capitalism perform 10 times better than others. I’ve experienced this first-hand that our customers have confessed to picking our brand over other brands because they are aligned with our mission of feeding people.”
With missions like these, customers are more likely to feel a connection to you and organically spread the word. “Our purpose has enabled us to develop authentic connections with our customers, increasing brand loyalty. Having a solid base of raving fans has attracted the right investors to the business - ones that believe in both our product and our mission.”
Being impact-driven inherently means it matters that much more that your company survives — that you’re worth keeping around. Investors have to consider that if you go under, it would negatively impact the societal issues you pledged to solve.
“The purpose of a company isn't just to sell products, it's to make lasting change in the world with its products or services," says Miyoko Schinner, who is also a leading advocate for the right of vegan food products to use traditional meat and dairy terms on their labels.
“Having true conviction in your purpose or mission will elevate you from the chaff and give reason to consumers and investors to support your company,” Schinner adds.
According to co-founder and chief medical officer of wellness startup Levels, Casey Means, MD, purpose gives your company another edge over your competition: adaptability. “Having a clear north star drives the company to be flexible and adaptable in responding to user feedback,” she says. “That’s because your mission creates a uniquely strong bond between company and customer so that you’re practically co-building the product — your customers are moving the company closer to where it can have the greatest impact.”
Aside from traditional investment, there are other funds available for purpose-driven companies. Ifundwomen is a funding platform providing women-owned startups access to grants and crowdfunding, and which has spaces specifically for impact-driven businesses. Purpose Ventures funds purpose-driven startups through a steward-ownership model, by which profits have to serve the business mission, while the company maintains its independence.
The world's largest pre-seed startup accelerator Founder Institute is granting 10 fellowships to founders working on solutions to improve our post-COVID-19 future. It also has an extensive guide on how startups can navigate COVID-19, which includes fundraising options.
During such turbulent times, it can be tempting to forgo social responsibility for a business model that focuses solely on the bottom line. What we have to realize is that today, having a purpose and building a sustainable, profitable business go hand in hand.
https://www.entrepreneur.com/article/352286
Launching a business with purpose isn't just good for the soul -- it also improves your chances at success
Bryan Janeczko
VIP CONTRIBUTOR
During a recession, it becomes especially important for early-stage businesses to prove why they matter more than other companies. In this climate, purpose-driven businesses are the only ones who can say for certain that the world is a better place with them in it.
When your business has an important mission at its heart, you will have more power to attract talent, valued mentors, investors and customers. That’s because today’s consumers are drawn to ethical products from ethical brands. Employees are willing to work for less pay if their company shares their values, and these trends are only going to become more ingrained as the world comes to terms with recent events.
Research shows that purpose-driven companies are more resilient in times of crisis. B Lab found that during the last recession, companies with a social mission had a 63 percent better chance of surviving the downturn than other similar sized-companies.
“People — consumers, investors, everyone — are looking for inspiration and leadership now more than ever,” says Miyoko Schinner, an American chef, cookbook author, animal sanctuary founder and owner of dairy-free cheese brand Miyoko's Creamery. “Without standing for something, you can't inspire or lead.”
Here’s how purpose can be the engine driving your business to success:
Attracting the best talent
Times are changing, and people are more adamant than ever that their workplace reflects their personal values.
Millennials, who make up the largest percentage of the modern workforce, are much more driven by the chance to work for ethical businesses than their parents’ generation. A recent LinkedIn Workplace Culture report highlighted that nearly 90 percent of workers aged between 22 and 37 would accept a reduced salary to work at a company whose mission and values align with their own (compared to less than 10 percent of those between 54 and 72).
Put simply, millennials prioritize purpose over short-term personal gain. This means they will be likely to stick with your company in difficult moments and go the extra mile when the going gets tough. After all, a passion for a shared cause is a great morale builder.
Barton Wharton, CEO and co-founder of R3SET, was inspired to launch his wellness startup after his personal battle with stress as a corporate marketing executive took a heavy toll on his physical and mental well-being. His experiences drove him to build a team focused on developing actionable steps and remedies to lower stress and improve the wellbeing of its users. “When we launched this business, our product was inextricable from our purpose of making the world a healthier place,” he says. “In doing so, we have attracted the most talented group of people I have ever worked with. Everyone works here because they relate to the mission, they can share stories about how they have struggled with stress and got past it.”
Paying top dollar for top talent isn’t always an option, especially during an economic downturn. We are currently in a unique situation as thousands of layoffs have created a great pool of talent for startups. Given the fact that many of these workers probably came away with hefty redundancy settlements and a sour taste, these new candidates are likely less interested in money and on the lookout for projects with a potential to make meaningful change. Any company that can only offer the dollar sign will likely have to pay more to attract the best talent, or have to give new hires an equity share.
Dina Bayasanova, founder of PitchMe, a data-driven recruitment and upskilling platform aiming to reduce bias suggests that founders make sure that their purpose and mission shine through in their job advertisements. “When you are an early-stage company you are not selling the business, you are selling your vision,” she says. “Mention your team culture, opportunities for growth and what mission you are driven by. People who join startups are more driven by this, than by money.”
It will be pretty transparent to people if that “reason” is not genuine. Paying lip service to a certain value while your business practices (where are you sourcing your material?) and the way you treat your staff (are you making time and resources for their mental wellbeing?) run counter to those values won't help.
“We are not just jumping on the ‘Insert brand purpose’ bandwagon,” says Wharton. “We really help our community. We create free content around key themes like LGBT+ stress in the run-up to Pride week. We start team meetings with mental health exercises. “We are a very purpose-driven company, but we don’t label it, we just live it.”
Connecting with the right mentors
As you grow as an entrepreneur, you will find that a relatable purpose will open up access to different types of support. Startups and the tech industry have a strong “pay it forward” culture, largely because so many of us bootstrap our way in and have shared each others’ struggles.
Barbara Shannon, a San Francisco based C-level advisor and founder of CEO peer groups Theceoboard, and Athena, says: “Like other tech business leaders, the members of my CEO group really enjoy giving back, especially to the next generation of founders.”
“The single most important attribute of successful mentor relationships is a strong personal connection.”
This spirit of cooperation means mentors will be more interested in supporting startups who are also “paying it forward” to their communities or existing social issues.
Remember that real purpose appeals to real people. When you reach out to business mentors using your purpose as a hook, you will attract those who care about fueling the same causes as you. They’ll be best placed to accelerate your big mission (and as a result, your company), and will be more willing to offer you their time, advice or services at little or no cost. Talking money is often generic and impersonal; you’ll get more value from mentors who you share a deeper purpose with.
Similarly, when searching for the right mentor — be it on social media or through trusted industry peers — it may be more effective to use your purpose as a filter, perhaps even more so than industry expertise. The same goes for finding the right mixers, events and conferences to network. Always make sure your purpose is one of the first things out of your mouth when presenting your business.
“I love startup training forums and accelerators — they're a great way for people like me and my CEO clients to connect with early-stage founders, and they actually provide entrepreneurs with the time and space to showcase their deeper values,” says Shannon. “Both the founders and the mentors are usually curated, so you can have confidence that you're interacting with knowledgeable, motivated leaders on both sides of the relationship.”
There are also many startup programs and grants available for impact-driven startups, as well as online resources for those at earlier stages in their journeys who are still assessing the viability of their projects.
Drawing in investors
COVID-19 is driving a drop in early-stage investment, and a more risk-averse approach from investors.
As a result, investors want to see strong leaders with the capacity to motivate their team amid layoffs, lockdowns and budget cuts. Investors know that business leaders that embody social values will more clearly be able to support their staff's well being and inspire them to keep the company afloat.
As well as resilience, having purpose tells investors that in this day and age, you have a special ability to attract and keep customers.
"Like it or not, conscious capitalism is on the rise,” says Kuda Biza, CMO of Nunbelievable, an impact-driven baked goods company that donates meals to soup kitchens for every food box sold. “Research shows that companies that practice conscious capitalism perform 10 times better than others. I’ve experienced this first-hand that our customers have confessed to picking our brand over other brands because they are aligned with our mission of feeding people.”
With missions like these, customers are more likely to feel a connection to you and organically spread the word. “Our purpose has enabled us to develop authentic connections with our customers, increasing brand loyalty. Having a solid base of raving fans has attracted the right investors to the business - ones that believe in both our product and our mission.”
Being impact-driven inherently means it matters that much more that your company survives — that you’re worth keeping around. Investors have to consider that if you go under, it would negatively impact the societal issues you pledged to solve.
“The purpose of a company isn't just to sell products, it's to make lasting change in the world with its products or services," says Miyoko Schinner, who is also a leading advocate for the right of vegan food products to use traditional meat and dairy terms on their labels.
“Having true conviction in your purpose or mission will elevate you from the chaff and give reason to consumers and investors to support your company,” Schinner adds.
According to co-founder and chief medical officer of wellness startup Levels, Casey Means, MD, purpose gives your company another edge over your competition: adaptability. “Having a clear north star drives the company to be flexible and adaptable in responding to user feedback,” she says. “That’s because your mission creates a uniquely strong bond between company and customer so that you’re practically co-building the product — your customers are moving the company closer to where it can have the greatest impact.”
Aside from traditional investment, there are other funds available for purpose-driven companies. Ifundwomen is a funding platform providing women-owned startups access to grants and crowdfunding, and which has spaces specifically for impact-driven businesses. Purpose Ventures funds purpose-driven startups through a steward-ownership model, by which profits have to serve the business mission, while the company maintains its independence.
The world's largest pre-seed startup accelerator Founder Institute is granting 10 fellowships to founders working on solutions to improve our post-COVID-19 future. It also has an extensive guide on how startups can navigate COVID-19, which includes fundraising options.
During such turbulent times, it can be tempting to forgo social responsibility for a business model that focuses solely on the bottom line. What we have to realize is that today, having a purpose and building a sustainable, profitable business go hand in hand.
https://www.entrepreneur.com/article/352286
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